Pilot disclosure for business users
This page explains the main parameters we use when discovery or search ordering is shown to business users. It is a transparency note for the pilot, not a guarantee of outcomes or a paid placement program.
Current pilot posture
The MVP mainly relies on direct filters and simple matching. Where ordering is applied, we prefer stable, explainable signals over opaque scoring. There is no paid boost in the current pilot.
Main ranking parameters
When multiple results are eligible, the ordering may consider one or more of the following signals:
- Relevance to the search/filter intent (topic, category, format, and campaign fit).
- Language, country, or regional fit between the sponsor request and the creator audience/profile.
- Audience fit signals available in the product (size band, niche fit, pricing fit, and declared channel details).
- Reliability/safety signals such as profile completion, onboarding readiness, lower dispute risk, or fewer unresolved workflow issues.
- Freshness or “rising creator” balancing, where used, to avoid the same accounts always appearing first.
- Hard product constraints from the current workflow, for example role eligibility, campaign requirements, or country/payment availability.
What we do not use in the current pilot
For the MVP, we do not operate a paid placement marketplace or hidden sponsorship boost.
- No paid priority tier or auction that lets business users buy a higher ranking slot.
- No use of sensitive personal attributes as ranking inputs.
- No ranking based on unrelated off-platform data purchased from data brokers.
Changes and updates
If the main ranking logic changes materially, we will update this page and the linked legal docs so business users can review the change.
Questions or complaints
Business users can raise ranking/transparency questions through support or the EU P2B complaints channel listed on the Support page and in the Terms.